How the French are teaching us to love ugly produce
7 Aug 2014 2:23 PM
Posted by Annie Stevens
French supermarket chain Intermarché have come up with a clever new way to stop food wastage: by teaching shoppers to love the ugly (“inglorious”) fruits and vegetables that don’t usually make it to our supermarket shelves.
As the video explains, instead of throwing out tonnes of perfectly fine – if aesthetically imperfect – produce, they sell it in its own aisle of the supermarket, at a discount. The supermarket also whips up the produce into juices and smoothies, all of which are happily slurped by customers.
As a result, the supermarket received 24% more foot traffic and sold 1.2 tonnes of the weird and super ugly, but entirely tasty, produce in the first two days. Since debuting last month, the video has been shared all over the internet with French journalists declaring that all supermarkets should follow their example.
According to OzHarvest, a charity that collects food from businesses that would have otherwise been chucked and distributes to the hungry, Australian households throw away around $7.8 billion a year of food. Reducing this by eating the “inglorious” produce seems like a good way to get this number down. Viva the French food revolution!
Image via Twitter.com